The Cayenna has never been a bad looking vehicle. Like other German SUVs from that time it elevated an established design language into SUV form. If anyting it was criticized as lazy and unimaginative.

The real beef was Porsche enthusiasts (911 purists) thought SUVs were for unwashed masses and soccer moms. They thought Porsche was jumping on the the relatively new (at the time) premium/luxury german SUV bandwagen establised by the X5 and ML500 (GWagen excluded).

Once they got over that they became customers.

This..thing...on the other hand is a tasteless abomination. Aside from the badges and tail lights there's nothing in it that's inherently Ferrari.

Ferrari uses cars like this to test loyalty. If you want to get 'on the list' buying cars like this is one of the ways to do it, especially if you haven't spent considerable $ with them before.