Personally I do think it's ugly, but that's not what I don't like about it. Some Ferraris are actually ugly cars, but they are still Ferraris.

The Luce however has zero Ferrari design language in my opinion. It has no visual cues that say Ferrari. The powertrain obviously doesn't have it. The interior is like the ghost of Ferraris past, you can see the ideas there but it still doesn't say Ferrari to me.

The whole package feels like something in the $80-100k price bracket for sensible consumers - not someone looking to spend half a million dollars on a performance car that hawks back to racing pedigree.

I don't feel that this addresses anything a Ferrari buyer is asking for. However they'll still probably sell heaps of them because Ferrari buyers are often purchasing for clout.

I didn’t realize it was an Ive creation. The asthetics make more sense now. It just doesn’t really make sense as a Ferrari. Ferrari makes super cars and this is kind a a run of the mill ev under the hood.

The interior is very nice. The rest of Ferrari can hopefully borrow from this.

After seeing the pictures, I assumed they were moving into the mass-market budget EV sedan market at a price 1/10th of that.

$650k is a fine price for a Ferrari, but not one that looks as plain as that.

Yeah. What are people even talking about? The rear looks a bit too R34, the bottom part of front bumper looks a bit 992, and the car overall looks a bit too comical looking, but other than that, this is just completely fine. I can almost see beautiful placements of control points. I've never seen a car with a front wing that explains itself like this does, instead of obscuring the function in air channels and lid-looking cowlings. The B-pillar door handle is also a neat idea.

Ugly is the word for things like front end of Gen 1 Tesla or Gen 4 Prius, not for this. wtf.

It's far from ugly, it's just very standard EV. When you buy a Ferrari though you want it to stand it, you don't want it looking like a bog standard Tesla.

Agreed, I like the design. It just feels horribly misplaced as a Ferrari. It looks like a daily driver car, but the entire instrumentation looks (to my layman's eyes) to larp as race car.

If the dashboard was set up for a normal person and I could see this be a great sedan. But as it stands, it just seems horribly out of touch.

I don't think it is ugly (Except those wheels) but it doesn't look like a Ferrari.

People who actually want to buy something else will be forced to pay it. That's how Ferrari dealers work.

People are mad it looks a bit normalish as long as cars go. People are incensed it looks “Asian”. Yeah, someone literally wrote just that!

For me it looks like a nice “car” and I was shocked to see it was an Ive doing because I associate with him rather designing things for the sake of designing things far from reality and real world usage. Looks like he learned after all.