Which suggests that a similar but worse product shouldn't sell either?
replyThe brand name counts for a lot in this market.
replyLamborghini Urus sells well even though it’s inferior on every metric to cars a fraction of its price.
Tesla lost its premium brand cachet and consequently the Model S/X market.
Ferrari presumably has some data that there are buyers for a $500k scifi sports car with their logo on it.
Just pointing out that, technically, if you're gonna drive slow, the Ferrari is the appropriate choice over the Tesla.
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