Corporations are afraid of taking chance, and Ives have been elevated to this design guru for his work at Apple. This is despite the fact that he clearly had some terrible designes approved at Apple, but no on had the balls or status to tell him to go back to the studio and make an actual good design.

Ives also had a ton of really excellent and classic designs, but maybe the world needs to stop pretending that everything that man touches is instant classics and best in class. Maybe consumer electronics design doesn't translate well into other fields. I still think it due to companies refusal to take risk, and in some cases, like with OpenAI, wanting to get some association with Apple. Better hire Ives, because then no one can critic the design, because everyone know that Ives is the world greatest designer.

For Ferrari I don't get it. They already have good designers and I think their customers would prefer an EV that looks like a Ferrari, not a Ferrari that looks like Mac.

I think that this just emphasizes how much Ive needed Jobs as a constraint. The early stuff they did together was genuinely good and changed the industry for the better. But his later work after Jobs got sick seemed significantly worse. Definitely a relationship that needed both sides.

I have a lot of issues with the Ive era and the Mac... but every iPhone he designed was a banger. I think the 12-14 era is the only era of iPhones I thought were bad and that was after him.

I suppose the iPhone 6 was bendable but that was a hardware engineering issue as shown by the same form factor not being bendable for the 6s through 8.

I'm sure everyone at Ferrari HQ dutifully applauded when this was revealed.

You buy a Ferrari for the sex appeal.

But you nailed it. It's the Ferrari Priuso.

amusingly, the last Toyota Prius looks quite nice.

My understanding is that he only did the interior, which I have no issue with. The exterior is garbage.

One of the perks of designing for cultist brands. Like, Apple could ship the next iPhone looking like the most ugly phone ever, and they will still make boatloads of money from their devoted followers. Same goes for Ferrari. If you want to find actually good designers instead of these celebrity designers, watch out for designs that don't have a cult-like following yet.

Toyota has a decent boring design consistency

>> after designing the worst iPhones ever

How can this make any sense when he designed every iPhone until 2019? None of which would have existed without his original design and all of which remain relatively close to that original design.