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I didn't realize initially Marc Newson was involved. Definitely echoes of the 021C.

https://marc-newson.com/ford-021c-concept-car/

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That car is awesome, though. Still waiting for some designer to prove themselves by making the VW Bug of EVs not yet another $100k+ plasticy looking rectangle of questionably utility.
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Perhaps they hired an outside designer to not harm their own reputation. It was always going to be poorly received because it's an ugly aerodynamic EV SUV, which every brand has. There's no way to stand out if it must have an ultra-low CD.
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I think they realize that in the future EVs will far outsell their petrol, so it makes sense to keep the brand for those.

The design is bonkers though , a major blunder

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A $650k car could be fueled by dandelion farts and angel's tears and the target market wouldn't care much.
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it's more about living with an EV, charging schedules etc
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They could make an EV Purosangue.
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