If you rotate subscriptions sensibly, they're much cheaper than the old cable model. If you're not looking, they can really bleed you out and be much more expensive than the old model.
Yet another example of a media company making the paid service a worse viewing experience. (For me, the money isn't the point. My time is limited. I'd happily pay more for the handful of things I have both time and desire to watch. But charging me extra for no ads, and then shoving stuff in my brain anyway, is simultaneously both petty and beyond the pale.)