People think that everyone spends hours and hours deliberating over the car they buy - and some do, but those are the same people who likely have discussions about how the iPhone 17e is significantly different than the iPhone 16 (ooo "Support for display of multiple languages and characters simultaneously"!).

Talk to various people with $100k+ cars and you often find they bought it "because they needed something and the color was nice" or "they always buy from Joe" and other similarly seemingly insignificant reasons.