(www.theguardian.com)
Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire.
(Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)
In my small circle of car friends, the new Ferrari is being called the "Magic mouse" of ferraris and posting memes of the car upside down with the cable plugged in at the bottom.
I was hoping for an SF90 meets Nevera when they were talking about it originally :(
But that is entirely unoriginal and derivative, compared to a designer wanting to make a mark.
From my work experience, you can't give a designer unlimited power because he/she will turn the product into an art project.
And the iPhone 5c which had toy-like colors and was reminiscent of Fisher-Price products. The 5c case with holes made it even worse.
however while folks are negative on Ive for the car shape, he only designed the interiors not the car body, and the interiors are kinda lovely car interior design:
-no touchscreen (dangerous while driving) -clicky, intuitive tactile switches and buttons -thoughtful use of color (display base color changes based on driving mode)
I mean even just looking at those air conditioning vents (rotate vent to open/close) is classive Ive: intuitive but sophisticated.
I hope more manufacturers copy these new/old patterns on the interiors.
TopGear reports otherwise [0]:
> In a genius move, they hired design agency LoveFrom to handle the exterior and interior execution: that’s headed by former Apple chief design officer, Sir Jonathan Ive.
[0] https://www.topgear.com/car-news/electric/its-finally-here-m...
the interiors are nice, but overall imo the car is a design failure.
primary inputs while driving are buttons and knobs
https://finance.yahoo.com/quote/RACE/?guccounter=1
til ferrari's ticker is RACE !
Edit: I asked AI the same question and it reminded me that BMW’s i4, Camry Hybrid, Porsche Taycan, Ferrari 296 GTB (hybrid), Corvette E-Ray, F150 Lightning, and Genesis Electrified G80 all look fairly similar to standard ICE vehicles.
Audi and BMW have been doing this for years at this point.
BMW i4 is a 4 series grand coupe (i.e., hatchback sedan in this case).
Audi ev suvs are super close to the gas versions. Both are shifting overlapped designs around though, perhaps specializing.
Isn't that literally what the first Tesla was? An existing Lotus chassis with electric guts?
I do think it's kinda weird that Ferrari didn't do something similar, or at least closer to that, compared to... this thing.
And plenty of people drive motorcycles and old cars every day without incident. Just from a percentage basis it’s not as safe.
I mean, I feel like it should be a departure from the Ferrari look since it really isn't one that fits the expectation of what a Ferrari is. It feels like this is more an expansion of the Ferrari brand into a new segment while also borrowing from the rest of the brand?
They even said "entirely new Ferrari".
I feel like if it did try to look like a normal Ferrari but then it didn't feel, sound, etc like one due to being Electric people would also complain.
I think they might have had much more success with a strategy like the R32 EV. Take something classic (like the Testarossa) and electrify it. Remind people that EVs are an evolution rather than a capitulation to generic boringness.
s/Ferrari/Tesla and I think we have the sentiment of any cybertruck owners
The UX seems actually very good (based on this short review so far). Good use of physical tactile controls + flexibility of a screen.
As to external looks. Whenever I see old ICE sports cars (all those lotuses, ferraris, lamborghinis) they seem so awkward and out of place on city streets. They just scream midlife crisis. I think this will be an upgrade in that sense.
It isn’t a fine looking Ferrari or even close.
Thank God only a few will be produced and those will be squirreled away by a handful of oligarchs and will never see the light of day.
Ferrari Luce