"Prediction market" ads running constantly on both sports channels/websites like ESPN. Shortly followed by mainstream cable news like CNN featuring Polymarket stats as a routine part of their horserace polling coverage. Gambling is now an omnipresent temptation for anyone even casually interested in following sports/political news.
And now millions of young men who previously would have had to seek out niche illegal venues to gamble have several dozen different apps on their phone offering to light their disposable income on fire by clicking a couple buttons every paycheck.