For me, many years ago Last.FM recommended this weird electronic band that I'd never heard of, with the strange name "Boards Of Canada". That Last.FM recommendation was responsible for introducing me to my 2nd most listened to band of all time (just behind NIN). 2026 is many hexagons, dandelions and an inferno later.
Today, we have Generative AI, generating an incomprehensible number of songs that no one will ever listen to.
I don't remember if I had to pay for Last.fm or not back then, but I'd definitely pay to have access to that old system.