More companies need to make, for lack of a better term, "oaths" of what they won't do as a company. My pitch on it is to tie it to financial penalties the company agrees to pay, somewhere in the "enough to incentivize a significant portion of our user base to sue us" territory, such that it would be financial suicide to violate them.
replyContracts ad incorporations are designed for this, the issue is that the incumbent legal strategy is to use template documents, and to reduce potential disputes to 1$ in private arbitration, essentially legal's job is to make legal go away.
replyAnother term I would incorporate is a Seppuku term, if we get hacked, I resign, the company goes bankrupt. Anything else is the wrong attitude to computer security for companies that want to scale to Global reach.