Regular people are/were really bad at using google, so google moved towards showing what it thinks you want rather than what you want. They paved over the skill gap between people who understood keywords and word order, and people who just typed in a quasi legible sentence to find something. In doing so though, they killed a lot of skill that people had developed with google for years.

Basically they made the game worse for pros so it could be better for amateurs. I have never heard a non-tech person complain about google getting worse over the years, and they seem to overwhelmingly use AI overviews now too.