Same for things like Uber.

I do want to know when a car is arriving.

I don't want messages asking if I'm hungry.

And soon, those appointment reminders might quietly be dismissed by your phone without you being any the wiser.

I absolutely hate medical marketing. I recently decided to switch dermatology practices over a combination of bad data management, unwelcome marketing for cosmetic dermatology products, and unsolicited SMSs. I never consented to receive marketing or texts (or to lose my data in a data breach, or to be billed for the in person services by practices other than the one from which I received services and ignored unopened as spam because I didn’t recognize the sender, etc…)

But I digress.