The lack of actual photos of Labubus "in the real" (usually on a keychain at a pant's belt loops) is jarring. The topic of the "performative male" has been regurgitated in social media for quite some time. Still the author ignores that and misses the overall bigger picture.

I think any argument made here with regard to Baudrillard's hyperreality could be made about most trends, not only Labubus. Actual insight into the demographic is missing.

I prefer the following video which touches on the performative male (it's in German though). Don't get distracted by the title, it's nuanced and offered me some insight into performative behaviors (both the recent manifestation and in general) https://www.youtube.com/watch?v=4rFMdKcR824

Hey, op, thanks for the points - a quick reply here:

-I'm very out of date, yes...I wrote a lot of notes ages ago and came around to finishing the article a long time later. I also don't use social media for good reasons so am not aiming to provide info that anyone doesn't already have. The article was mostly an excuse to read Baudrillard, and goddamn that is hard work ;-)

-i did not miss the point that being trendy attracts others of the same age. As women account for 80% of sales that is clearly not the key cause of the trend but is relevant for some

-agree my 'analysis' is lacking, could have conducted interviews, analysed multiple social media platforms.......

-the story of 'i saw this dude in a supermarket' is partly used to create a narrative in the article. And, obviously, I am not going to ask a guy 10 years younger than me why he is wearing a toy!

-'does he play with it at home' - how could I have been clearer that I doubt he plays with it and that it's for ornament, and possibly to attract girls.

>this was also the tail end of the fashion trend based on muting masculinity in favor of catering to the female gaze, an adaptation once again for women’s comfort until women realized they hate feminine men more than they thought they briefly hated masculinity.

Am I missing something? They're cute little dolls.