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Instagram is the worst offender, I only want to receive message notifications, but I got notifications about inane random stuff I've tried to disable but it won't work. I ended up having to disable notifications altogether.
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Instagram run their notifications via an auction mechanism (which I suppose makes sense for an advertising company that likely built a lot of RTB systems).

https://arxiv.org/abs/2302.04835

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I believe the App Store policy is you have to have a setting to disable ads. And Uber actually has it (though it has 8 different channels or so, apparently "Uber teen accounts" marketing was added recently).

I used the setting and am not getting Uber ads (only Uber ride notifications).

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I would love if Apple enforced that rule, but they certainly don't
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