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Sure there’s always a lag between city and rural on most things, even fashion trends and whatnot. That being said, I think the lag is gone and has fully saturated most places and demographics by now. The tiktokification is a huge factor that only hit in late teens in the US.
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I think things really went off a cliff after around 2012 once phones and internet got good, and social media cranked up the algo games.
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I dunno, we were "social mediaing" back in 2000s sometime, that's when most of the youth started posting pictures of themselves on the internet and using computers+webcams for communicating among ourselves, many of us used our Sony Ericsson (or similar) phones for taking pictures. I think that particular website that started it all, peaked around 2007 sometime, and was shut down by 2010 already, because of lack of activity. Plenty of sites between 2000-2010 that was the predators to modern social media too, some of them literally centered around sharing and commenting on images, kind of like Instagram, but way before.
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