What better way to do that than decrease availability, I ask, both rhetorically and sarcastically! CUDA-proper did well, at least partially, because it was put in front of everyone. This is taking an exclusivity angle that doesn't make much sense for ecosystem development, IMO.
I suspect this goes to show how much influence/priority B2B carries, my point is it's a mistake they've made before. The maintenance/support costs I believe they're trying to remove have paid dividends for CUDA and countless others. Anyway, a play on the tagline before I go: "Together we advance... licensing and removal of [positive] feedback loops over product development"
Jensen Huang (Nvidia CEO) is related to Lisa Su (AMD CEO).
A decade ago, I saw a demo of some AMD skunkworks GPU datacenter tech, that could execute CUDA natively on AMD/ATI graphics cards. Initially was half speed, but having the flexibility was crazy amazing. Created a big buzz in the big iron and educational markets.
Where'd it go? Buried. You cant even find articles about it. Its a few comments on edtech datacenters.
Now look at AMD's graphics line. Where's their ROCm LLM tooling? It's a fucking joke. Its like they're intentionally sinking it for her Nvidia uncle Huang. And Su takes the cheaper CPU market and offers better features than Intel.
They are "first cousins once removed" meaning that Su is the child of one of Huang's cousins. Or put another way, one of Huang's grandparents is one of Su's great-grandparents.
Also my understanding of many Asian cultures is they tend to have a much more tight-knit large family structure. And doubling that is the fact they're 2 heads of world-level hardware tech companies.
And, well, there's no such thing as coincidences. Having all of this line up, and for "some reason" AMD keeps missing when they could have owned a big chunk of the market has a certain family oligopoly smell to me.
Combinatorial mathematics actually says certain types of coincidence happen more often than we seem to expect intuitively (eg. the Birthday "Paradox").
I have no particular view on AMD. But any argument that includes "I don't believe in coincidences" should probably be weakened in your estimation.