A lot of Smalltalk-style syntax was absolutely massive for a decade or so you could argue, at least under the guise of the gazillions of iPhone apps that were written in Objective-C. This random blog post probably does a better job than me:
> https://richardeng.medium.com/apple-has-been-using-smalltalk...
This would be my guess, I always heard nice things about it and liked many concepts, but the syntax was just plain ugly to me, so I never felt the urge to try it out. I imagine others felt similar.