Yes, I think this has become their competitive edge to stay relevant and retain customers. If a lab falls behind the frontier for too long, they will lose customers to other models. Google, DeepSeek, and XAI have all released frontier models in the past, but they fall behind and people lose interest.

I think big tech can catch up. Both Google and Meta have carved out startup like environments internally that move extremely fast. Neither OAI nor Anthropic can afford to rest on their laurels.