IMO that's a pretty antagonistic read of my comment. GP said 'bigger story', you said 'visceral story'. In no way do I read myself or the GP dismissing the B&M story - quite the opposite, as GP says, noting "millions of dollars in PR damage" doesn't sound like ignoring something.
The second half of my comment was criticizing the news cycle, and its preference for unique headlines.
A guy is dying from cancer and unable to get treated because a $400m company stole his unique $200k life-long Lego collection ... That is a smaller story than America's murderous healthcare system - but until the guy's situation is corrected, no amount of media coverage is too little.
America's media failures also are a critical piece of the picture, but as written your comment reads as if painting this as a forgettable little story about Star Wars lego:
>This headline about star wars lego? Less so.
... I'm glad to hear that wasn't how you meant it.