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If you've got a device that is both cheaper and more performant then there is very little room for "different markets" arguments.

>linux nerds

Is unfortunately not enough to carry a product

Framework (and windows flavour laptops) will need to respond to the neo. Something along qualcomm's snapdragon is probably the best bet

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> Framework (and windows flavour laptops) will need to respond to the neo.

Framework doesn't even sell in half markets Apple is in (They only manage 40 or so countries [0]), they can't afford to fight race to the bottom battles.

The Neo exists because Apple has crazy economy of scale and a stranglehold on chip supply, smaller makers should be fighting on other grounds.

[0] https://knowledgebase.frame.work/what-countries-and-regions-...

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There is a segment of Framework's customer base which is ride-or-die for Linux, but it's not their entire customer base: they still exist in a market where they need to compete on features and cost. Before the Neo, that wasn't too bad because they were more-or-less at parity with Apple on cost, close enough on polish, and better on repairability. But the Neo is just so cheap, and with Apple's level of polish it's really tough to compete with.
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The Neo costs the same as an on-sale Macbook Air, but doesn't support Asahi Linux. If any Framework customers were tempted by Apple hardware, they would have bought the Air a year ago and probably look at the Neo like it's a Fischer-Price laptop. Cost and polish aren't going to push sales for this market segment.
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