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The mental gymnastics I've seen kids enable is Olympic level. Need to upgrade to a bigger house, need to upgrade the car to a SUV, need keep traveling 2-3 times a year, need to sign up for some crazy sports league and coach which means domestic flights and hotels every other week.
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Have seen that as well. Kids is the convenient excuse to go spending. Marketers have well understood that for multiple decades.

Meanwhile I would bet there is an inverse correlation between spending for the kids and kids happiness.

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