I'm sure manufacturers would love saving a dollar per card, and OEMs would appreciate eliminating the support calls from "I just bought a new $2500 gaming PC and no video" because they plugged the monitor into the iGPU instead of dGPU.
There's some virtualized desktop server stuff too. Run a bunch of desktop sessions on a beefy computer and send a video stream to desktop players. With the right codec settings, the latency is probably ok for many games.