This has been brought up since the first banner ad went up 30 years ago, and rehashed to death on a variety of forums. The fact that no one has implemented a successful product tells me all I need to know. If that isn't convincing enough, consider that Spotify does the same thing with music, and from what I've read, Spotify is the only one making any money with that scheme. Because your "1 cent" is generous: try 0.001 cent.

Are websites really getting $0.10 for my single page view of a news article? $100,000 for every 1 million people who view the article?

I’ll pay whatever the ad revenue is. It’s not $0.10 - it’s not even $0.01