Support call center is operation cost. They did they math and think this will save them more money than losing a few angry or disappointed customer.
At that point the main problem for a service is to figure out when they are dealing with someone who could solve the problem through the website, and when they are dealing with someone whose problem is too complicated to be solved that way. Although it also seems like many people don't want to spend the money on doing that analysis and serving their customers, as you have pointed out.