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It's not a valid comparison. Up until this (theoretical) machine, the playing field wasn't equal. Windows laptops in general couldn't really compare in many aspects with Macs since M1 (outside of gaming), batteries were horrible due to bad efficiency, performance wasn't amazing even with the best SKUs, and the distance between the vendor and Microsoft was always impacting different aspects of the finished product. Even with the ARM Surface, the ecosystem still wasn't ready for ARM, the performance was lacking. If this device doesn't cost an arm and a leg, it will offer something that is really the first instance of a Windows device that's a better choice than an M-Macbook in many ways (at least on paper).
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Back when Macs were suffering under poor Intel chips there were valid competitors in battery life and size and weight from Dell. Except they ran Windows, and the trackpad was never as good as a Mac, and you'd find yourself searching for driver updates for things like the built in camera, which also wasn't very good because Dell doesn't have an entire division building amazing tiny cameras for phones.

Microsoft maybe had a chance when they decided to build their own Surface tablets/laptops but trying to make an OS that worked for that but also worked for your corporate issue Lenovo laptops is (as Apple seems to know), impossible.

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They were only suffering and had great battery life because they were kneecapping their own machines with improper cooling. It's pretty obvious their last few Intel laptops were intentionally designed so that the M1 would look better in almost every way. It was still an incredible chip, but I personally didn't believe that it was a fair comparison.
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> Dell. Except they ran Windows,

Dell XPS series have been available with Ubuntu since 2012 at the very least.

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I mean, yeah ok? Not sure what your point is? This isn't directly related to this machine though. First Nvidia SoC and a much better vertical integration with now non trivial amount of experience in hardware stands to offer something that wasn't avaliable before.
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> Up until this (theoretical) machine,

A little earlier than that. With Intel's Lunar Lake / Panther Lake, x86 laptops are again in the same ballpark as a Mac efficiency-wise. There are reputable reviews where people are getting 16-20 hours of battery life out of them doing real work, in both Windows & Linux.

M5 is probably still better, but at least the x86 machines don't embarrass themselves any more.

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They still run a bit hotter and louder.

Outside of that though, there's still hit and miss quality on the PC OEM side of things. 1080p screens are still the default for a ton of models, even higher end ones, and the OEMs keep missing the point of why people prefer Apple hardware.

Several are coming out with 8GB machines now at macbook Neo price points with....1920x1200 screens, probably a low quality panel, and questionable trackpad. Again, missing the entire point of the Neo.

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Yes. Intel may now finally be producing chips that allow OEM's to build machines that aren't embarassing, yet they still do.
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I have Surface copilot whatever. The battery life is great. OS is a complete garbage. No amount of HW thrown at windows will fix its issues.
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That is a lot of misdirection that doesn’t address the main point of the of OC.

This fancy new device still runs windows. And that is a non starter from many people.

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That works both ways: The macs run MacOS which for my work at least is a non-starter. I write win-only apps and sell to win-only customers who run only windows-machines. I do want to run local AI models on my machine though so I really do see the need for shared memory laptops.
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As if the reason people don't like Windows is because the ads on their desktop weren't loading fast enough.
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ARM Windows laptops are a pretty different scenario now than when the Surface came out. They have pretty seamless x86/64 emulation built in similar to when Apple started their Mac transition to ARM. In contrast the OG ARM Surface didn't run any existing Windows software.

Most people could pick up a modern Windows ARM laptop and everything they do would work just fine, just potentially with less heat and longer battery life than their older Windows laptop.

The primary annoyances would be Windows itself and its ad and engagement driven UI reminding you about Copilot and Edge every chance it gets.

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I wouldn't call it "seamless"; a lot of Windows applications don't work. An example is some software packages common in the construction industry which want to install all kinds of ancient x86-only thing likes old ODBC drivers. So that wipes out one of the compelling reasons to have a Windows laptop. Quickbooks (Enterprise Desktop) is another example of one; not supported on ARM, although with some hacking you can get it to sort of work.
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And for many others, the appeal of a Windows PC is that it doesn’t run macOS. But I agree that ARM is still a caveat for those machines, in particular long-term driver support.
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this reads to me as a false equivalence. Choosing a Mac is opting into a specific alternative. Choosing Windows is just taking the default.
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What do you mean by the OG ARM Surface? The Surface RT from 2012, or the later Qualcomm-powered ones? The Qualcomm-powered ones are vastly more capable than than Surface RT was.

I've been using a Qualcomm ARM laptop for the past year, and pretty much everything I use runs natively on it.

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Very true, it’s a shame apple software and OS has gone to shit lately.

I have been leaning more into framework myself. My current devices are aging out but I am in a place where I am fully separated from apples walled in garden so switching is easy

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>For many, the appeal of a Mac is that it isn't running Windows

Pretty much. I broke down and finally bought my first Windows machine in over a decade to play Subnautica 2. It was so infuriating to use I returned it a week later. You literally have to hack it with shell commands to bypass Microsoft login now. Never again.

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Subnautica 2 runs great on Linux via Steam/Proton. My HTPC/Steam Machine and gaming rig are both running Linux now. ;)
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> You literally have to hack it with shell commands

Well on macOS you need to do the same to install and/or run applications so its not that fat ahead.

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This is false in my experience. You can use the cli to clear the quarantine bit, or you can take the (admittedly annoying) trip to system preferences to override. This is rarely something I need to do; most software is already signed and notarised.

Also not at all equivalent to being forced into linking an online account before being allowed to use your computer at all.

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You can still bypass the login requirement for Win 11 and that annoyance only happens once during install vs. every time you try to run a non-notarized app.

It’s easily in my top 3 most hated things about my MacBook. Plus, knowing Apple and the history of that “feature”, it will only ratchet towards becoming even more of a pain over time (it was actually tolerable back before they removed the hotkey to bypass).

For me, after running Win11debloat one time Win 11 disappears into the background 95% of the time, like an OS should. Unfortunately I don’t the luxury of doing something equivalent on MacOS without completely disabling SIP.

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Stop giving Microsoft free passes. The fact that you even need a workaround is the issue.
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Local account on Win11 isn't a workaround, its a fully supported option but only on Windows 11 Pro. Its a work around on home edition. The UI to get there on Pro isn't intuitive (Other Options->Domain Join Instead->Create local account), but it's there and 100% supported.

Still unacceptable for home edition users, but Microsoft has been segregating its userbase and features into Home/Pro/Enterprise for decades.

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How do you use an Apple device without taking part in their ecosystem?
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You can use a Mac just fine without using any services from Apple.
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Their ecosystem is, frankly, much better. I won't bother with Windows but I certainly don't mind icloud.
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