People I know watch less and less each year. I don't think it's because they're getting older, as the reasons they cite usually revolves around how the source material has been butchered.

And if subscriber numbers were still going up, I sincerely doubt that the producers kept increasing the subscription cost over the last few years.

Honestly, I think that soft power has been massively damaged too, with people looking for less virtue signalling and less asinine gender swaps along with contrived homosexuality in their media