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The software industry mostly gave up when they saw it wasn't working.

Even the music industry (of all of them!) mostly gave up.

Only Hollywood and the wider film/TV industry is so stubborn.

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The software industry certainly didn't give up. Most smaller game studios outsource their copy protection to Steam. Larger studios use Denuvo which works better than ever. Some Denuvo games stay uncracked for years. Non-entertainment software mostly moved to SaaS with a subscription model which is essentially uncrackable or, where that was not feasible (CAD and video editing), use extremely invasive copy protection measures. For example, Dassault can catch your Solidworks cracks even on an airgapped computer. They taint every file you create as pirated and when you give that file to a licensed user, their legitimate copy will phone home and have their lawyers force the legitimate user to betray you.
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Oh wow that's really smart of them, now you have a reason to send your hacked version along the cad file so the user on the other side can escape from their spyware :D
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They're organizations run by people who may or may not have something that could be described as narcissistic personality disorder.

It's not particularly strange; the rationale for organizations like Microsoft and OpenAI is to be immune to any and all rules that could possibly foreseeably impact shareholder value. If you're not paying for their wares, you're impacting shareholder value. If you're asking them to actually license out content that they're training an AI on, you're impacting shareholder value.

Rules for thee, not for me, especially when it makes me - the special person who charitably graces society with my presence - a rich person.

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