Even the music industry (of all of them!) mostly gave up.
Only Hollywood and the wider film/TV industry is so stubborn.
It's not particularly strange; the rationale for organizations like Microsoft and OpenAI is to be immune to any and all rules that could possibly foreseeably impact shareholder value. If you're not paying for their wares, you're impacting shareholder value. If you're asking them to actually license out content that they're training an AI on, you're impacting shareholder value.
Rules for thee, not for me, especially when it makes me - the special person who charitably graces society with my presence - a rich person.