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I could be completely off the mark but I thought the non-exclusive license was necessary because Groq’s datacenter business uses the technology already? Nvidia acquired the assets but Groq needed to retain rights to use the technology for their own product.
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The deal was probably structured the way it was due to concerns over regulatory approval.

These 'we get your executives' type of deals - aka Windsurf - are new, weird thing in M&A.

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They could have sold the IP then licensed it back. The nonexclusive part was purely a fig leaf to dodge antitrust.
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