Of course, one might construe Apple as an MITM in the relationship between the user an and the software vendor.

Right?!

I get that some people are unfairly targeted but some other times it's people being (extremely) naive or just playing dumb

"Hey you know what would be cool? If we named our bluetooth speaker company bee oh emm bee!!11"

The acronym is unfortunate, you're not wrong. MITM here is "Moogle In The Machine" (the Final Fantasy moogle + machine learning), but the security-context joke is fair and I hear it constantly.