To me this makes little sense — I can’t imagine the orgs they have limited this rollout to don’t already have Claude subscriptions and integrations. And sure this may play nicely into branding a build a mystique around the model but ultimately they are missing out on a ton of revenue and risking being totally front-run now that model performance parameters are out and people have firsthand experience. Feels more like a fairly genuine attempt to be responsible. They could have easily rolled out an update and done some PR to absolve themselves of responsibility

Urgency x scarcity, unbeatable marketing move.