btw it costs $9,999 according to google
edit: I couldn't help researching it, the picture looks like that because the device doesn't actually have analog needles, it has an lcd screen with analog needles rendered onto it. I guess they had to cut costs somewhere, because their customers are very budget-conscious. so probably an actual picture of the device looked unpalatable to the marketers, and they decided that the crappy photoshop would be fine.