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> I love learning about pre-internet ways of transferring data on the back of other things

See Minitel from France and Telidon from Canada as other examples of data systems riding on analogue TV and/or POTS telephone systems.

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I love learning about pre-internet ways of transferring data on the back of other things.

I once worked for a radio station that made 90% of its revenue from carrying data feeds on subcarriers, and not from main music programs.

Because of the geographic location and size of the signal, it was a vital link between two major cities before planting fiber optic lines became cheap.

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In Munich (Germany), a lot of the displays at bus and tram stations get their data via a side leg on the FM radio broadcast of local station B5 aktuell [1]. More details are here [2], apparently it's called "Axentia iBus FM/DARC".

[1] https://www.mikrocontroller.net/topic/232846

[2] https://apollo.open-resource.org/mission:log:2014:08:08:darc...

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