My opinion is that, for end users, if you name your feature "AI" to market it, you kind of already failed to read the room. You're writing to VCs while hoping it convinces customers.
Name what the feature does, what it gains them. Call it "smart" if you must imply some black box treatment.
Naming AI as the selling point for everything feels a lot like that Android tablet ad circa 2010:
"Your wife will love the new dual core Tegra™ chipset!"
100% this.
Maybe I live in a bubble, but consumer sentiment regarding AI seems extremely negative. Boasting "AI" features is more likely to lose sales than to create them.
This is way to broad, there is a whole slew of creators, at different scales with different motivations and what not, you can't really say that such a large group loves/hates anything.
Personally, I see video professionals loving AI features that save them boring work, same as for me as a programmer and hobbyist video editor, yet we want to manually do the interesting stuff.
Professional creators working at a corporation probably love AI.
Amateur independent creators that weren't making any money from their art hate AI and use it as a scapegoat. They weren't getting commissions before, and now they're claiming it's because AI is replacing commissioned art.
I'd also get tired if it was "AI ala Microsoft/Google" where the goal is to get you to write forever with a chat bot somewhere else, but these features are very different from that.