The combination of these things, though, I still think is significant. It’s a product from an old-fashioned (!) FAANG that installs as easily as Chrome, downloads a model as easily as it could be, combines a chat interface with audio and video analysis/transcription, has a customisable system prompt, MTP, agent skills support etc.
Now, it is from Google so they could kill it when they get bored! But clearly this is local AI packaged in a really accessible format, and the model seems quite capable for its size. It is something Microsoft could do when they can really point to easy consumer hardware that can do it well. It’s certainly something Apple could do better with their distillations of Gemini under the Google deal.
I think a sane line of enquiry for a tech journalist is: 1) doesn’t this threaten the appeal of consumer-tier subscriptions to ChatGPT (which is a big part of OpenAI’s revenue plans), and 2) is it therefore not questionable that the buy-and-hold economics of DRAM, SSD and GPU products that OpenAI benefits from having provoked into causing ridiculous price increases is fundamentally anti-consumer?