I think you’ve perfectly phrased exactly what it is that annoys me when I see a 404 Media headline. When it was a new shop, I stomached it more, but this is every single headline I ever see from them.
If their audience is into it though, good for them.
Their tone just makes me miss the original The Intercept and other used-to-be-heavy-hitters.
Were they also too punchy for you? (I sound possibly sarcastic, but am genuinely curious)
I remember last year 404 put out a clickbait-y story about the shitty "covert" websites that the CIA used to communicate with spies they'd recruited in Iran, even though it was old news at that point. If you only read the headline (as many people do...) you'd think it was a startling new development.