All companies are now AI companies.
Just like a while ago all companies were suddenly Ads companies.
The entire tech sector is one big FOMO - once you reach certain scale you do exactly the same thing as everyone else.
I get what you mean but SpaceX owns xAI, which is objectively a company that trains models and has massive distribution by owning X.
I don’t think their models are competitive with Google, and Google obviously has the best distribution imaginable, but they definitely are a competitor.