Now that we have pretty decent open source models, anyone can create a new business to supply more tokens. Sure there’s short term scarcity: energy, GPUs, cooling, but this is a scale up problem. More token demand = more data center build = more energy plant build. This downward pressure will also keep frontier private model prices in check.
Differentiation seems to be happening at the harness level, whereby we can expect token spend to be a metric to compete on and drive down for the customer (at least hoping tools in the application space don’t continue token based billing as their primary revenue stream).
These are not short term hyper growth forces, but a fundamental alignment of incentives.
But we’re seeing lots of open weight models that are either pretty close to SToA, or more importantly, perfectly capable of doing all the low level token insensitive grunt work when writing code. Pairing them with SToA models for long horizon task management, and you’ve got a very cost effective system.
The frontier labs have put little effort into cost efficient inference, they don’t need to, but folks like DeepSeek clearly are, and have achieved some impressive cost improvements. Given DeepSeeks models give you 70% of the capabilities for 30% of the cost, expect people to start moving lots of workloads to providers that provide cheap inference for open models, and huge competition to appear to provide that cheap inference. It’s truly commodity LLM inference.
In turn expect more companies to focus on building inferences efficient models, because someone that can build a model that provides 70% of SToA capabilities for 10% of the token cost, immediately eats up huge amounts of the available inference market.
Another factor in all this, is it’s becoming increasingly clear that building custom agents/workflows for LLM to operate in, is required to get the best out of these models. That means people are implicitly building the infra needed to use multiple model types and evaluate workflow performance end-to-end. Which in turn means they have everything they need to plugin in future, cheaper, inference providers and quickly evaluate if they can change their model provider.
In the other direction models continue to grow larger, new customers continue to arrive, and existing customers continue to find ever more creative ways to burn large quantities of tokens as the prices fall.
I doubt anyone can say with certainty where the equilibrium will be 1 or 5 years from now largely because (among many other things) it's impossible to predict how much of the current economy AI will end up eating. In general though the third party providers of open weights models are probably the most reliable data source available since they have little to no incentive to subsidize usage.
Betting against that you need to assume exponentially more expensive models every year.
i don't think a lot of people know this, but a cluster of GPUs can serve multiple clients without much of a drop in performance, e.i. worst case scenario you band together with 6-16 people to run a 2-3 H100 server to host deepseek V4 Flash or 4-6 to run Pro, and you're getting the same performance as if you ran it alone, this means a lot of companies can afford throwing 50-100k into their own LLM server cluster.
We're at a price point where if you push it further people will move, there's no real vendor lock in, your agent config, skills, MCP servers etc are all reusable with other models and harnesses, so unless you get all providers to collude on a price hike, you risk an exodus of customers