In fact, when you see someone in the art world claiming that X is a "defining" anything, it usually means that they have a big collection of X for sale.
replyIn this case, I imagine it's submarine marketing for the movie that's out.
Submarine? Astro-turf or native-advertising, maybe? Or perhaps I misunderstood.
replyBasically the same. An “article” planted by a PR firm, where the promotional target just happens to pop up about halfway through.
replyI'm not sure this magazine is nearly popular enough for that to be worth it.
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