This was described in a 2016 essay in the Verge, coining it "airspace". It has been going on so long that indeed it has become the standard now, see this recent analysis, claiming that airbnb estate agents should invest in "authentic" interior.

https://www.nssmag.com/en/lifestyle/41707/airspace-aesthetic...

This year especially, fashion in Berlin has converged to light blue jeans and white t-shirt. It’s as if fashion got distilled into something easily seized, but ever more rapidly rotating.