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In the Netherlands strawberries in the supermarket have generally good quality, and a season too, though you can buy them year-round. But there's only one type of strawberry, the red sweet ones.

A recent dopamine fracking example in the supermarket is beer culture. Couple years ago in NL small breweries were popping up everywhere and making delicious specialty varieties, or reviving long lost beers from old recipes. Also small shops emerged, collecting special beers from around the world. This did not go unnoticed at the supermarket, and the number of brands they offered exploded. Rows upon rows of the most fancy designer cans to attract your attention, highly priced but convenient. It killed off a large part of this trend. "Hey, I can just buy this in the supermarket".

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First of all it's not what the article says. It doesn't mention heirloom harvest at all.

Second, after trying heirloom tomatoes myself, I stopped buying the claim that commercial cultivars are that bad.

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Right but that’s not what the article argues. The article argues that strawberries have been destroyed and now you only get the synthetic flavor and no grandma nostalgia.
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If the corporate berries are really so bad, the invisible hand will push the company in the direction of society's aggregate wallet vote. Sounds like most people are fine with them. Outside of truly autocratic systems, sounds like these berries are WAI.
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Other possibilities:

* The people are not fine with bad strawberries but have no other choices available

* The people are not fine with bad strawberries but can't afford better choices

* The people are not fine with bad strawberries but they don't know good strawberries

* The people are not fine with bad strawberries but they're cheap enough to ship and sell that there's no economic case for good strawberries, so no one close enough to buy from will sell good strawberries to them

"The market seems fine with it" is kind of a lazy thought terminating cliche answer. What if the invisible hand of the market is pushing strawberry producers towards the outcome "society no longer values this enough to buy it" in which case the aggregate wallet vote will be zero?

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    The people are not fine with bad strawberries but they don't know good strawberries
You most definitely get this phenomenon with tomatoes. There’s little demand for actually good tomatoes, because most people don’t even know what a good tomato tastes like at this point.

This applies to countless things, but tomatoes are a prime example because they deteriorate so quickly once picked relative to other fruits I guess. So they have completely bred the flavor out of them in a quest to achieve something that looks good on a supermarket shelf.

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This is a phenomenal example I hadn't even considered, because I have been affected by this kind of "invisible hand of the market" negative quality spiral.

The older generation here remember good tomatoes, so they continue to buy bad tomatoes but will complain every time they eat them about the quality. I get told a lot about heirloom varieties and how good they are in comparison.

I grew up with modern tomatoes. I've never tried an heirloom so I can't compare, but I don't recall ever eating a good tomato, so I just don't buy them. The market has moved itself into a position that shrinks its own demographic.

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I see people constantly make this argument, and honestly I think it’s BS. I grew up eating tomatoes from my grandparents garden, and I’ve lived and traveled all over the world. I’ve grown tomatoes, bought them from roadside farmer stands, bought them at grocery stores, and had them in everything from hole in the wall restaurants in developing countries to Michelin three star restaurants on multiple different continents.

Today’s grocery tomatoes are fine. And my grocery stores generally have 5-10 varieties too.

Yes, you can get better ones, but not to where it’s some religious experience that will forever ruin grocery store tomatoes.

On top of that, most people really don’t care that much, not because they don’t know any better, but because the cost and convenience factor trumps the slight subjective increase in quality. I doubt most people could even tell the difference between two tomatoes of the same type and ripeness if one came from the grocery store and the other from a backyard garden.

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