It turns out a lot of corporate IT has no idea how to switch vendors in case a product they use gets acquired by a company with this business model.
This always shocks me. I moved a company off of Salesforce in 45 days without a big issue. Day 1 was a bit slower but by day 2 folks were back at full speed. I've pulled off EMR migrations, ERP, accounting, etc. Moving is scary but doable.
Sometimes the execs will just pay rather than risk anything. At my last job I spent 7 months researching and building a migration plan for an app that was literally costing us customers/patients because it was so bad. Came back with a plan to move to a better system (of of 38 I researched), 6 month implementation, $800k/yr savings directly, another $400k indirectly from other tools we could cancel because the new tool would do all of that. The board ignored me and the rest of the C-suite, and went back to the vendor and signed a new agreement that INCREASED the yearly bill from $1.2m to $1.8m/yr. They completely cut me out of all the negotiations, I didn't even know it was happening, and I was the CIO. I quit, and they're now being sold at a firesale price.
Reminiscent of "Chainsaw" Al Dunlap, but he gutted and then flipped whole companies.
I think of them as the bakery outlet store that sells only stale goods.
Doesn't sound any worse than the average restaurant.
The app quality almost immediately went down the drain after the acquisition by Bending Spoons.
It turned out that I have grown out of Evernote anyway, so no big loss.
He wanted to take a controlling share of the company and then sell it for pieces so he started to buy increasing stakes in it.
When Berkshire management understood Buffett's plan they decided to stop him to not let him cannibalize and kill the company, and they offered to buy back his shares for 11$ a share which he accepted as it would've been a 2x return on his investment in a very short time span.
But then they made the critical mistake of low balling him by 1$ per share when it came to sign the documents, and he got so much emotional that he went and bought the entire company to prove a point and fire the management.
It was not a good idea and he would not make money on that acquisition, so after selling off the assets he decided to make it the holding for its other investments.
That's where businesses like Bending Spoons, Red Ventures, and IAC come in for digital media.
my knee jerk reaction is to throw shade at the ppl operating the company but, upon second thought, there's an obvious pattern of them relieving the company from people who knew less how to run (and sustain) it. I haven't used evernote in almost a decade but it actually seems.. fine? I stopped using it when the company started selling merch as a latch ditch effort to make money.
This helps ensure a better noise to signal ratio that Meetup simply couldn't provide.
Gergely Orosz did an interview with them in 2024:
https://newsletter.pragmaticengineer.com/p/twisting-the-rule...
So far they've been relatively soft (for their doing) on Komoot, which I too am most anxious off.
Bikepacking.com has a good read about Komoot; it was probably unsustainable in the long run before bending spoons took over anyways (2), yet I much rather had they stayed a sort of indie company driven by their passion. I will cancel my long standing Komoot subscription the day enshittification news breaks.
(1) https://www.dcrainmaker.com/2025/03/komoot-acquired-history-... (2) https://bikepacking.com/plog/when-we-get-komooted/
Bending Spoons acquires Vimeo for $1.38B
https://news.ycombinator.com/item?id=45197302
AOL to be sold to Bending Spoons for $1.5B
https://news.ycombinator.com/item?id=45749161
Bending Spoons Acquires Eventbrite
https://news.ycombinator.com/item?id=46124673
Tell HN: Bending Spoons laid off almost everybody at Vimeo yesterday
>inb4 leverage
Yeah, I know leverage exists but still, you cannot go to a bank and ask them to help you acquire something 100x worth your cap.
As of now my use cases still work and it certainly helped that I bought the lifetime all-world map package.
That said, their business model seems fairly solid, and despite the naysayers, they improve things a bit on most of their acquisitions. So there might be some real value in what they do. Yet, the expected market valuation is way off. But worry not: market will fix that.
There seem to be quite a few commenters stating the exact opposite, with concrete examples in hand (especially for Komoot). Do you have experience with any of the services they've bought, and can say how they've been improved?
It seems the perfect time to do it while the market is still bubbly.
I came in thinking they would be like PE and just put products on life support sucking all the recurring they can. But it seems they care and improve the products. I think that has merrit.