While I understand that not every business wants automation on their site, I know some businesses are totally open to it. But from a technical perspective, it's very difficult to allow well-behaved browser automation while still blocking abusive bots. Web Bot Auth gives website owners / security vendors a lightweight way to allow providers like Intuned.
(I work on the Web Bot Auth implementation for Stytch, now a part of Twilio: https://stytch.com/blog/stytch-supports-web-bot-auth/ )