Do we know this? I’ve seen evidence they lose money on heavy users. But so do gyms.
Most gyms sell more subscriptions than they can fit under their roof at one time. If a gym only sells to heavy users, it will either be constantly turning members away or have to buy more equipment. Its equipment will wear off faster. Depending on amenities, it will go through towels, soap, water, et cetera faster, too.
Unless they're really, seriously wasteful with the soap.. there's no chance a gym is losing money on a heavy user
Right now all these AI subscriptions are priced like Planet Fitness, but they're used like Equinox. They're hoping that the new a la carte offerings will move their pricing more in that direction as well.
US gyms might be vast warehouses but in the UK, most only have a couple of benches, couple of cages, one set of db per denomination above 20kg etc. They require working-in and consideration for others.
A couple of unapproachable "heavy users" doing 3 hour sessions across peak hours can ruin the workout for dozens of paying members needing a few min per station for ~5 sets.
It might also be a euphemism for "dickhead" who also tend to be "heavy users". Those that damage, hoard and don't share equipment and repel other customers on many levels besides - threatening, lecherous, loud and smelly.
Doesn't even need malicious intent - can be weirdo bores, forever talking at victims while doing a routine that makes absolutely no sense besides camping on equipment for half a day... 100 sets of incline press 7 days a week... what are you even doing to yourself fella?
Where?
What I wonder however is if these tools will become something I use at work only. $100/month is already a massive stretch budget wise. If these models keep devouring tokens there’s no way I’d get the same usage time out of them for $100 in usage credits.
I just don’t think I’d use them much at all at home.