The federal government took upon itself responsibility for things like this, because it's impractical at best for cities or states to regulate these. It's too bad that politics and bloat has made governance of this particular issue more or less impossible. Self regulation is obviously a joke, the standard suite of choices mean the default options for consumers are obnoxious as hell.
It'll have to become a big enough issue to warrant attention and action by the President, either this one or whoever comes next, or nothing will ever be done.
Maybe a convention of states that runs all current politicians, judges, and bureaucrats out of their jobs (in a sane, phased way) and establishes term limits and bans on careerism and bloat. Citizens can bypass the feds and kick their asses to the curb - imagine a total reset, in which we put forth competent, responsible people.
This problem will never be fixed. Gonna have to wear adaptive sunglasses at night for driving.