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I don't know where you're getting this. For rock/pop music, it's as bad as it's ever been.
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Yep many current pop songs are commonly mastered at around -8 LUFS even peaking at -5 LUFS which is quite loud.
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All things being equal, the compressed tracks will still sound louder even after normalisation, unfortunately. I haven't seen any sign of dynamics returning to pop music since Spotify/YouTube.
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