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If you ask your friend for $100 for no particular reason, just because you want $100, that's an annoying request and "no" is a reasonable response. It's not putting a price on your relationship. It's technically the same answer they'd give a stranger, but that doesn't mean you're being treated like a stranger.

(I do think a slight discount often makes sense just because a friend is probably quicker and easier to deal with. But anything more substantial turns into asking for free stuff, and yes and no are both perfectly fine answers to that.)

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That's the thing. This was a $3000 camera. A 20% friends discount is 600. We've been best friends for two decades, but most days he doesn't give me $600 on cash. Don't get me wrong, we don't keep track who paid for dinner or cinema ticket or whatever. But there IS a threshold at which it really becomes a random cash gift.

Yes dealing with friends is nicer than strangers - but also when you're selling stuff, sometimes it's better to do strangers. Expectations of long term service and support are clearer and have more defined boundaries.

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I guess friendship means different things to different people. I've had friends spot me plenty more than $600 and I've spent thousands on friends in return. I can't imagine having such an indifferent attitude towards someone I care about.
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"Spot you" implies you actually had a level of need for the money.

Declining to give you $600 out of the blue because you'd rather have more money is not being indifferent.

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