They are offering a cheap seat which may even be below their cost if you avoid all the add-ons.
The consumer who skips all these add-ons feels smart. They feel like someone else is subsidizing their flight.
Perhaps we can even call this booking process a game where the customer comes out at the end feeling like they beat the level.
If any of you have seen Ryanair’s social media marketing you’ll know exactly what I mean. They make jokes about how cheap they are, like this one:
Stories from this thread mean I'd never fly them (admittedly, I'll probably never have the opportunity):
Not checking into a flight, because you wont onto an entirely different website, to complete an entirely different form isn't the airline....
Services for wheelchair are handled by the airport, not the airline, again, I don't see anything in this comment where they sorted out the services that are required prior.
2. Having utilised wheelchairs at airports you need to go very early. The airports don't have enough staff and they basically have to assign you someone for an hour to get you through security and on to the plane. The times I've done it, it's always airport staff and nothing to do with the airline.