I once consulted for a company in the content marketing business that was one of the largest and fastest growing startups of its country. The content production in itself was "cheap", a dollar for 500 words. But it collapsed, due to the unbearable amount of people required to review
Now virtually all content is generated by AI and the old customers don't have anyone to verify anymore.
Companies are made of people who are shitty to each other but trust machines blindly.