Very few businesses can pay 1M without blinking. None of my customers. But yeah, I got the gist of it. Incumbents like moats and happily pay money to build them. Note that the pricing of Anthropic's models usually increases for new models. Chinese models cost 10 or 100 times less. Are they less capable? Maybe, but they are alternatives unless credit card companies start banning payments to them.
People have to eat food so they will keep doing business no matter what. If AI cost too much, they will do it without AI. Any resource that costs too much is replaced with cheaper alternatives. AI is no exception. At worst most of the IT business will die and we will make money doing something else.